So for my game idea I need to create and aesthetic consistent design through out the product. This design however has to have a neutral theme, something that does not suggest a certain genre style. This is because I want the game to completely open to the players imagination and creativity, like a blank canvas. Not to say that certain themes or narrative frame work wont be available to the players. I had the idea of having alternative sets of cards, narratives and boards already made up for the players to choose from. This broadens my audience to players that enjoy certain genres and existing narratives. For example the Lord of the rings, or the Marvel universe.
Because of this, I am going to make the initial design neutral but leave it open to customization so that it can be made to fit a certain genre.
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